Explore
Our
Services
PACKAGES
CAPABILITIES
PORTFOLIO
AGENCY PERKS, IN-HOUSE DEDICATION • AGENCY PERKS, IN-HOUSE DEDICATION • AGENCY PERKS, IN-HOUSE DEDICATION • AGENCY PERKS, IN-HOUSE DEDICATION • AGENCY PERKS, IN-HOUSE DEDICATION • AGENCY PERKS, IN-HOUSE DEDICATION •
AGENCY PERKS, IN-HOUSE DEDICATION • AGENCY PERKS, IN-HOUSE DEDICATION • AGENCY PERKS, IN-HOUSE DEDICATION • AGENCY PERKS, IN-HOUSE DEDICATION • AGENCY PERKS, IN-HOUSE DEDICATION • AGENCY PERKS, IN-HOUSE DEDICATION •
Our Custom Packages
Leading and collaborating on all aspects of the marketing mix with your brand's vision and mission in mind.
Working hand-in-hand with your team to build a marketing strategy that aligns with your business plan.
Soup to nuts execution – we’ll live and breathe your brand with you.
FULL-SUITE MARKETING
Summit
Filling the gaps in your marketing mix to help amplify your brand's message so you can focus on your core capabilities.
Filling voids in your marketing team and working collaboratively toward a seamless execution.
Choose from our list of services and let us take it from there.
MARKETING A LA CARTE
Passage
Strategic advising and consulting that leverages our industry experience to help guide your marketing journey.
Strengthening your brand's impact through marketing and branding.
Mapping your brand's future to deliver on your goals with confidence.
MARKETING CONSULTING
Vista
work with us
Our Capabilities
Brand Voice, Visual Identity, Audience Segmentation
Business Planning, Product Launch Strategy, 360 Campaign, Programs, Branded Collateral, OOH/Media
Brand positioning
Brand development
Activations, Partnerships, Guerilla Mission Sampling, Owned Experiences
trade shows
consumer engagement
brand look & feel
Segmentation & Strategy, Content Strategy, Community Management, Partnership Programs, Influencer Programs, Social Sampling
Email, SMS, Partnership Sampling, Advertising, Digital Coupons
social media
digital
budgeting
reporting & analysis
team management
process development
Focus Markets, Account Strategy, Merchandising LOS
Shopper Programs, Retail Incentive Programs, Trade Ads, POS, Retail-tainment, Demos & Activations
retail strategy
in-store programming
Incentive Programs, Product/Brand Education, Launch Support
Distribution Engagement
Photography, Videography, Graphic Design, Copywriting
Content resources
A&G Portfolio
Brand Strategy & Execution
Due to GT’s Living Foods’ accelerated success and the growth within the Kombucha category, there was a need to expand upon the existing Marketing department in order to continue as the leader in the space. GT’s Living Foods understood that they needed to create a consistent cohesive brand, maintain relevancy and expand the consumer base.
Situation
Objective
Build a national brand marketing strategy and organization that increases brand awareness through region specific positioning while maintaining a consistent brand vision and voice.
- Create an organizational structure that allows for increased marketing activity and cross functionality to amplify GT’s brand presence nationally while outpacing competition.
- Strengthen the brand’s consistency across multiple product lines.
- Identify the target audience, markets, and focus pillars.
- Implement processes, tools and KPIs to allow for more simplified and cohesive execution.
Results
- Launched strategic programming that included experiential, digital and retail initiatives in 15 markets, laddering up to national priorities aligned with sales counterparts.
- Established an ownable brand aesthetic and presence based on identified audience segmentation and reprioritized brand focuses.
- Created educational materials to solidify a consistent brand voice and messaging for field marketing, sales and distributor partners.
With the strategy in place, we were able to bring the brand to life across the country solidifying GT’s power in the market.
Results
A&G Portfolio
Fractional CMO &
Marketing Execution
The Patch Brand launched to consumers in August of 2021. As a new, innovative brand, they were seeking strategic consulting to better understand The Patch Brand consumer and the messaging to help target that base. Furthermore, they needed support in the development and execution of their overall marketing plan. Alpen&Glo was tasked to step in as fractional CMO and executing marketing team, introducing the brand to consumers through various modalities.
Situation
Objective
Build The Patch Brand’s brand foundation, ensuring a cohesive brand voice and image across all marketing channels, and develop the necessary marketing strategies, tools and, plan to effectively bring The Patch Brand to market.
Results
Results
- Supported TikTok channel growth by 10x over the span of 5 months and helped them to achieve a 100k follower milestone.
- Supported Instagram channel growth of +50% in 5 months and helped them to achieve a 10k follower milestone.
- Curate and manage like-minded brand partnerships in order to grow following with relevant audiences.
- Manage The Patch Brand’s robust content streams and create over 30 videos monthly that contribute for both organic and paid social media.
- Strategize, ideate, produced and directed The Patch Brand’s owned content focused on cultural moments and occasionality.
- Manage monthly strategies/focuses and help create content for both SMS and email that has increased ROI 17x in the first 2 months of execution
- Developed The Patch Brand’s tone of voice
- Identified The Patch Brand target audience and personas
- Updated messaging & copy across all brand touchpoints
Social Media & Content Development
- Develop monthly strategies and manage organic social media channels with a focus on TikTok and Instagram.
CATCH US ON TIKTOK
A&G Portfolio
Event Curation
Imperfect Foods was rolling out their first-ever LA Food Waste Week with the intent to showcase a week of curated programming. Alpen&Glo came on as their partner to help them curate locally relevant workshops, demos, and panels that appeal to the LA audience.
Situation
Objective
- Tap into existing relationships and build new relationships in order to bring on the right moderators and panelists for each event.
- Ensure Imperfect Food’s mission shined through in each event that was curated.
- Established pre event road map, check ins and pre panel discussions to set each event up for success.
Results
Results
- Curated and executed 14 LA Food Waste Week events in 5 days.
- Brokered influencer content curation to help promote LA Food Waste Week events with 6 LA sustainability and food focused influencers.
- Supported Imperfect Foods in their mission to divert food waste by using 1,113lbs of Imperfect Foods during LA Food Waste Week.
A&G Portfolio
Branding & Sales Tools
After a strong growth year in 2020, due to schools and universities having to shift to learning from a distance, Electude, a gamified e-learning platform for automotive learners, was seeking to establish a clear voice in the marketplace with unique messaging and tools to amplify.
Situation
Objective
Results
Results
- Refined and redesigned Electude’s expansive marketing and sales pitch materials library in order to align with updated messaging and brand foundation.
- Strategized, concepted, scripted, and co-produced Electude’s Brand Video and Brand Photoshoot.
- BTS from Video/Photoshoot
- Strategized, concepted, scripted and project managed Electude’s Explainer Animation.
A&G Portfolio
Influencer &
Event Marketing
Being a new canned low proof botanical spirit, Red Saint, was looking to foster meaningful relationships with tastemakers in their target market of LA.
Situation
Objective
Results
Results
- Introduced Red Saint to over 50 influential tastemakers in LA
- Relationships lead to over 10 event partnerships for Red Saint
- Created branded bar cart for event opportunities
- Curated and developed premium influencer kits which included Red Saint cocktail glass & custom candle scent
- Art-directed & co-produced product photoshoot capturing BTS and final photos
A&G Portfolio
PR Stunt
With Red Bull having a focus on the work occasion, there was the perfect opportunity to develop a big moment during a leap year that resulted in an extra work day landing on a Monday. We were asked to activate an “only Red Bull can do” moment and give wings to Kansas City on this extra work day with the goal to liven up the start to their work week.
Situation
Objective
- Garner media attention during this “only Red Bull can to” moment and put a spotlight on our focus market, Kansas City. Working hand in hand with the National WWI Museum & Memorial we joined forces to invite local Kansas City stations out to get live footage of the Leap Day jump.
- Tap into Red Bull Global’s Global Snapchat Story featuring Red Bull athletes around the world doing incredible things throughout the day to put Kansas City on a global platform and further amplify our PR stunt.
- Carry on the buzz of the Leap Day jump through the workday by sampling Red Bull to Kansas City workers to help them get through the extra workday.
Results
Results
- 71 TV hits with coverage in over 45 cities across the US
- 17+ Online Articles/Mentions
- 1 Print article in the Kansas City Star
- 2.3MM total impressions
- 79.5K views
- 19 screenshots
- #1 most viewed story of all time on @redbull (at its time)
- #2 most screenshot story of all time on @redbull (at its time)
- 15.41 MM unique viewers
- 186 MM total views
- 34K screenshots
